Rapala X Rap SXR12 Maui Jim Our mission is to bring

Our mission is to bring high-quality reel manufacturing back to American soil

The unique

Extremely effective rigged with Horse Ballyhoo

uses a built-in digital chip and electromagnetic braking to automatically adjust the brake in real-time as you cast

punishing weather

Rapala X Rap SXR12 Maui Jim Our mission is to bringSuspending X Rap Saltwater lures are designed to be cast or trolled and display the X Rap Attitude these baits are known for. Built to withstand saltwater fisheries with Perma Steel 3X hooks, these baits can be cast or trolled. Rip em for xtreme, erratic Slashbait action or troll for classic Rapala wounded minnow action. Prominent scales and lateral line, internal holographic foil for optimum flash combine with internal long cast system and 3D